Selling your Home : Our Plan

Step One

Initial Meeting - Learning Your Objectives (Establishing Your Plan)

Discussing your needs
Touring your property
Establishing our plan of action

Positioning Expectations, Timing, Price

Review of Overall Market
- Market trends and recent market history
- Seasonal considerations
Review of Current Market in Your Specific Neighborhood
- Assessing overall inventory
- Assessing current and possible competition
- List price to sale price ratios
- Interesting facts and places in your neighborhood that may impact your property value
Review of Subject Property
- Detailed notes of entire property
- History of property
- Distinguishing characteristics
- Strategic Pricing and perfecting timeline
- Contract Terms

Getting Ready for the Market

Pre-Marketing Preparations and Strategy
- Property alterations and staging (if necessary)
- Architectural Photography and Virtual Tours
- Floor Plans
- Custom Property Brochure, Targeted Media Outlets, Specific Internet Platforms


- Zoning Information, Pull Documented History of your property, Financial Documentation, Condominium Documents (if applicable), Special Assessments (if any), Meeting Minutes (if applicable)
- Disclosures

Step Two

Introducing the Property - Making an Impactful First Impression

Targeted Print, Brochure, Internet, and Mailing Exposure of your property
Strategic Public Relations Exposure
Broker open house luncheon for Cambridge agents and agents from surrounding towns
Weekend Public Open Houses

Showing the Property - How Our Process Achieves The Best Results For You

- Creating the Best First Impression
- Our Team is always available to show your property in person
- We greet everyone with a welcoming smile!
- Assessing and Engaging the Prospective Buyer
- Highlighting Your Property’s Features to their best advantage
- Answering Questions and Handling Objections
- Knowing your property’s competition
- Providing you with timely feedback after all showings

Step Three

Negotiating Offers - A Critical Responsibility Where Our Experience Counts

Working effectively with Buyer Agents
Encouraging the best offer
Qualifying the buyer
Analyzing each offer
Knowing how to best handle multiple offer situations to maximize your return
Protecting You

Our Guidance Between Accepted Offer and Closing Day

- Choosing the right Real Estate Attorney
- Representing you at all Inspections
- Purchase and Sale Circulation
- Monitoring Buyer’s Mortgage Process (if applicable)
- Making sure your property is in compliance with all city regulations
- Obtaining required documentation from the city fire department
- Obtain Final Water Reading (if applicable)
- Gathering all necessary documentation for closing
- Being present for the final walkthrough

The Closing - The Day You Have Been Waiting For

- Making sure the closing day goes off without a hitch
- Celebrating your sale!

The Future - The Carol Kelly Team is Always Here For You

We are a resource for any future needs!

Let's Get In Touch

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1073 Massachusetts Avenue
Cambridge, MA 02138